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Thursday, March 3, 2016

New in Beauty: Madam CJ Walker Beauty Culture

It's been a minute since an entirely brand new haircare line release was so highly anticipated as the Madam CJ Walker Beauty Culture launching on March 4, 2016.  Maybe it's the fact that it's being released in Sephora or that it comes from a brand we all know and love, Sundial Brands.  Yes, the same Sundial Brands behind Shea Moisture which is a brand that most of us own at least one product from.  Well, hitting the beauty scene this week is their first prestige hair care line and it's perfectly fitting that Sephora is the store of choice.  So, on to the FUN stuff!


The line consists of four collections that address the cleansing, treatment and styling needs of all hair textures. These include three styling collections formulated with six multi-tasking oils that help nourish, condition, detangle and seal in moisture –Brassica Seed & Shea Oils Collection (Smoothing/Style-Extending), Coconut & Moringa Oils Collection (Frizz Fighting/Humidity-Blocking) and Jamaican Black Castor & Murumuru Oils Collection (Curl-Defining/Moisture-Sealing) – and one treatment collection – Dream Come True Collection (Scalp & Strand Nourishing). The styling collections feature the lead oil as an individual SKU, with each antioxidant-packed, lightweight oil providing different benefits: Brassica Oil to smooth & silken, Coconut Oil to nourish & moisturize, and Jamaican Black Castor Oil to nourish & restore.  Each can be used for treatment and conditioning boosts and refreshes in between full washes, as well as blended for more personalization according to hair needs.

The innovation behind the newly-launched collections ushers in two beauty breakthroughs, including two first-to-market encapsulations: 
  1. Dual Encapsulation Oil Technology – Our Dual Encapsulation Technology infuses hair with two natural oils – one reparative, the other, style-enhancing – delivering nourishment exactly where hair needs it most. These tiny microspheres infuse hair with targeted, time-released nutrients to rapidly boost conditioning benefits.
  1. Natural Silicone Alternative – Brassica Seed Oil's excellent antioxidant profile results in a natural shine, smoothness and silky softness without the potential for buildup.

The information above was provided by Madam CJ Walker Culture Beauty Marketing/PR Team.  

Now this line has 25 products being released... Yes, I said TWENTY FIVE!  For now, I only have the product names and prices but of course, will bring reviews of those products I'm interested in soon.

Jamaican Black Castor & Murumuru Oils Collection:
  • Pure Clarifying Shampoo w/ ACV  $24
  • Ultra-Moisturizing Conditioner  $24
  • Ultra-Moisturizing Co-Wash  $24
  • Ultra-Moisturizing Detangler  $26
  • Defining Butter Crème  $26
  • Twist, Lock & Seal Lotion  $26
  • Loosen & Stretch Gel  $26
  • Edge Control & Shape Paste  $26
  • Jamaican Black Castor Oil  $26
Brassica Seed & Shea Oils Collection:
  • Silkening Shampoo  $24
  • Silkening Conditioner  $24
  • Silkening Leave-in  $26
  • Silkening Blow Out Crème  $26
  • Shine & Hold Spray  $26
  • Brassica Seed Oil  $26
Coconut & Moringa Oils Collection:
  • Curl Shampoo  $24
  • Curl Conditioner  $24
  • Curl Defining Milk  $26
  • Curl Refresher Mist  $26
  • Humidity Block Curl Gel  $26
  • Flyaway Curl Control Serum  $26
  • Coconut Oil  $26
Dream Come True Collection:
  • Wonderful Pre-Wash Protein Treatment  $32
  • Wonderful Scalp Exfoliator  $32
  • Wonderful Deep Conditioning Masque  $32
While we are all familiar with the textured hair care lines that Sundial Brands is known for, Shea Moisture and Nubian Heritage.  The Madam CJ Walker Beauty Culture line is intended for ALL hair textures, not just Natural/Textured.  And, with $26 hair oil, it is CLEAR that this is not your average line found in Target or Sally Beauty!  Given the legacy of Madam CJ Walker, I wouldn't expect anything less though.  I mean, she was the first self-made woman millionaire!!  So yeah, I'm super excited about this line and can't wait to start reviewing some of the products for you.  Stay tuned.  XOXOMCS.





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